SEO

We are a multi award winning SEO company and awards are great, but that is not what sets us aside from the competition. Our holistic and educational approach to our SEO campaigns creates an inclusive process where we seek to educate you in the principles and methodology of SEO. This is essential because it takes teamwork to succeed in this ultra-competitive search market – we are in the best position to enable this teamwork based on our years of experiences in the ever changing search landscape and our multiple certified partnerships with Google.

We are a Google certified partner for Adwords, Website Optimiser and Google Analytics. We are invited to multiple conferences and webinars every year including an annual summit at Google headquarters in Mountain View, CA. This valuable insight ensures we can strategise campaigns to directly impact on your website's performance and enhance your understanding of that performance.

Our track record of providing successful SEO services boasts some of the biggest names from the most competitive search markets. It also includes not so recognisable names who have been working with us for years and are equally as important to us as the household brands. We work with a broad range of clients and build SEO campaigns around your business objectives and workflow structure. We believe that all businesses are unique, so we mould our campaigns to provide you support in the appropriate areas, creating a mutually beneficial partnership working to common goal – positively impacting your bottom line and organic visibility through SEO.

Search Engine Optimisation

The Search Engine Optimisation landscape is constantly changing, so constant research and development is required to stay on top. We develop a strategy built around your market, business and objectives based on our unique insight and analysis of the current search market – this is what sets our search engine optimisation campaigns apart from the competition.

If you are a small business in a specific town looking to develop sales leads through your website, then the search engine optimisation campaign needs vastly different focus than if you are a global brand seeking to maximise the profitability of an E-commerce website. This might sound obvious, but in practice many search engine optimisation campaigns fail to address these basic facts.

Search visibility will not always deliver conversions or sales through website. A careful balance between generic and long tail keywords, or well-managed optimised local search listings – in short, the right kind of search visibility, will impact on your website's performance. This only comes from strategising a search engine optimisation campaign based on your business, objectives and market.

HPSEO Search Marketing

Even with the right kind of search visibility, sometimes you still need more. New product launches or seasonal trends may need to be supported by a paid search campaign, or, once the paid search is up and running you may discover that your landing pages are not converting. Whatever the challenge, we work with you to devise integrated internet marketing solution that make an impact.

Integrated internet marketing solutions means that we use each discipline of our internet marketing services to feed into one another. If a particular keyword or advertisement is performing well in paid search, we integrate it into the search engine optimisation campaign. Long tail search terms are performing well in a particular part of your website, this data can be tested in a conversion rate optimisation [CRO] campaign. Our teams of experts work toward one common goal, to make you more money online.

Our innovative culture within HP Group has see the development of exciting tools such as our bespoke in-house analytics and reporting system, the Internet Presence Quotient [IPQ] tool and the Conversion Rate Optimisation [CRO] calculator. These innovations have one objective, to increase your website's performance.

Contact a member of the team today to find out how we can work together to optimise your website's performance. More traffic. More Conversions. More Revenue.

"Making sure Google lists a website on its first page is the holy grail of merchants."

"There is no point creating a fantastic website selling wonderful products if nobody can find it."

Recent quotes from The Sunday Times on the importance of search engine exposure.

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